PSYC 2120 Lecture Notes - Lecture 3: Organic Food
19 Jan 2016
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Video: food production th january- persuasion & attitude: cognition dissonance. Behaviour: modify one or more of the dissonances (denial) (most difficult, see the cognition as irrelevant, add consonant cognition, change the importance of one or more cognitions. Non- organic meat is dangerous and harmful. Tell yourself that it does not contain harmful pesticides. Nothing will happen soon to me it will affect me later. Try and reduce the importance of the situation: post dissonance theory: if the alternative is attractive then the dissonance for the original theory goes up, persuasion attempts. Things that affect/ influence persuasion: source characteristics what is the source of the persuasion attempt. Expertness: toothpaste person with a lab coat + dr. credentials + words like clinically proven. Trustworthiness: conservatives: we are good for the economy but the truth is that they messed up the economy. People will place less trust in them due to their lies.
