Class Notes (834,653)
Canada (508,675)
York University (35,156)
Psychology (4,108)
PSYC 3170 (96)
Lecture 3

Psyc 3170 Health Psychology Lecture 3 Jan 23.docx

7 Pages
Unlock Document

PSYC 3170
Joseph Baker

Psyc 3170 Health Psychology Lecture 3 Jan 23 Master and Johnson’s Behavior therapy for sexual problem - Focus on socio-cultural deprivation + ignorance of sexual physiology - Focus on relationship as a whole - Systematic desensitization  Prescribed specific sexual exercises - Focus on pleasure (no pressure) Where did you learn about sex? - Did you learn about how to please and be pleased?  Parents  School  Mass media  Religious or cultural school  On the job open communication or trial +error  Other Modern Sex Education - Seeing parents and other comfortable w/sex - Sex education: how is it being taught in elementary classrooms? - Four concepts  Self awareness  Physiological  Reproductive  Family Attitude What is an attitude? - Def’n: general + enduring positive/negative feeling about some person, object, issue - Why study attitudes? - Attitudes about specific action:  Beliefs about outcomes of behavior, evaluation of outcome of behavior - Subjective norms regarding the action: normative beliefs, motivation to comply - Perceived behavior control - All lead to behavior intention  health behavior 8 Approach to attitude formation + change (Petty and Cacioppo) - Earliest + simplest to most recent 1. Conditioning + modelling approaches 2. Message learning approach 3. Judgmental approach 4. Motivational approach 5. Attributional approach 6. Combinatory approach 7. Self persuasion approach 8. Elaboration likelihood model (ELM)  2 courts to attitude change: central + peripheral  Each has audience, processing, persuasion  Central: analytical + motivated  high effort, agree, counteragree  content argument evoke enduring agreement  Peripheral: non analytical/involved  low effort, use peripheral cues, rule of thumb heuristics  cause trigger liking + acceptance, often temporary - Rucker + Petty (2006) Conditioning + Modelling - Classical conditioning (antibuse) - Operant conditioning (behavior mod) - Modelling (parents, conformity to group) Message Learning Approach (skills learning/Yale Approach ) - Who  says what  how  whom - Who: communicator:  Credibility, expertise, trustworthiness, attractiveness - What: message content:  Reason vs emotion, discrepancy, 1 vs 2 sided, primacy vs regency - How: channel:  Active vs passive, personal vs media - To whom: audience:  Analytical or image conscious, age Message Factors (ie framing the message) - Framing in terms of +/- consequences  Positive frame: if cancerous growth is detected, 19/20 growths are less deadly non melanoma cancer  Negative frame: if cancerous growth is detected 1/20 growth are more deadly melanoma cancer  Same behavior but different consequence - Framing in terms of same consequence for perfor
More Less

Related notes for PSYC 3170

Log In


Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.