PSYC 3350 Lecture Notes - Lecture 5: Prefrontal Cortex, Collectivism, Cognitive Dissonance

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People from di erent cultural contexts provide di erent kinds of statements to describe themselves in terms of personal characteristics and roles and memberships (relationships to others) American undergrad students and kenyan undergrads both use more personal characteristics than the workers (who use their roles and memberships) Within america, euro-americans focus on their personal attributes and abilities compared to the native americans who focus on their relationships with others. Most social psychology studies have research participants with independent views of self, but most people in the world have an interdependent view of themselves. Independent self: has strong boundaries between the de ning attributes of members of their ingroup, but very permeable boundaries between their ingroup and outgroup, identitiy remains constant across roles and situations. Interdependent self: the de ning attributes are more intimately bound with other members of their ingroup, as roles change across situations, identitiy is more uid across situations, there is a clear distinction between ingroup and outgroups.

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