PSYC 3430 Lecture Notes - Lecture 6: Normative Social Influence, Social Influence, Role Conflict

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In this class we are different because of: The groups that we are innately a part of. We tend to sit with our group members even during class since we now know a group of people. Group structure can create strong bonds, they can be long lasting, and resistant to change. -> understanding group structure allows us to understand behaviour, values, mission, goals. Structure governs us each day --> how we think, behave, socialize. - change: you can even think of president trump --> he"s changing the norms since we are not used to it. Groups pass on norms and what not. Norms: have to be consensual or more and more people will not agree with the norm. These norms influence what is performed in a particular context. - they are emergent, are agreed to b its members (not by all but most)

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