Class Notes (834,026)
Canada (508,290)
York University (35,141)
Social Science (3,019)
SOSC 1040 (43)
Lecture 7

SOSC 1040 - Lecture 7 Notes

3 Pages
Unlock Document

Social Science
SOSC 1040
Claudio Colaguori

SOSC 1040 Oct 25/12 Mass Communications and Media Culture  All freedom begins with freedom of thought; importance and power of mass media  We are surrounded by communications  Symbolic reality; ideas/meaningssharedcommunicate  New technology doesn’t replace old technology; we are inundated by it; almost enslaved by it  Mass media system: o Most significant social institution in social construction of reality o B/c of amount of time spent engaged w/ media o Influence of media messages on culture and personal thought o We are all shaped by media culture o Culture industry: business that manufactures & sells culture  Creates our “mental environment” o We don’t notice the presence of ideas but they’re still powerful o Ideas in the media are a form of power  Mainstream media is corporately owned and controlled; all have the same stories; filtered; presents certain views of reality that reinforces the current societal order; not critical thinking; not objective; is entertainment.  The media disseminates forms of knowledge and information which are significant forms of power.  We live in a “media culture”  Communications media shape social relations; divides people  Corporate versus public media o Control of public media allows totalitarian control of information  Messages have “content” and “form”  Humans as “story-telling beings”; are very powerful.  Media effects theories – how do people interpret messages? o Direct effects o Limited effects o Messages don’t enter ppl’s consciousness from mass media SOSC 1040 Oct 25/12  Sender sends message to the culture, then receivers take them in (and some don’t); hence media culture o The more time ppl spend w/ television, the more tv responses they’d give to questions; those who didn’t had broader responses  Mainstreaming…leads to indoctrination of ideologies  the mainstreaming of perception o Ideological hegemony (soft control) – getting people to consent to co
More Less

Related notes for SOSC 1040

Log In


Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.