SOCI 1010 Lecture : Chapter 3 Reading- NOTES
9 Jun 2013
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Document Summary
Research is supported by empirical (tangible) evidence. observation, and that can be verified or disproved by direct or indirect observation by more than one person. Evidence that has been acquired through direct. All sociological research begins with research strategy. Research strategy is the general approach a sociologist takes when managing an experiment. A quantitative research strategy is an approach where the researcher collects data that can be quantified and expressed in terms of numbers, percentages, or rates. A qualitative research strategy is an approach in which the researcher collects data that are rich in description and not easily measured using statistical procedures. A research method us the actual technique a researcher uses to collect data. Factors that influence all sociological research: theory, values, epistemology, and ontology. Data are known facts or stats, gathered and used as the basis for reasoning, reference or calculation. A theory is an explanation of some observed regularity.
