SOCI 2030 Lecture Notes - Lecture 4: Achurch, Fallacy, Longitudinal Study
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Chapter 4: research designs: units of analysis are the people or things whose characteristics social researchers observe, describe, and explain. In this case, the individuals there provide the income is the unit of observation. In the end, i would say the average family income is. Normally the unit of analysis is very clear: unit of analysis is the (cid:494)what(cid:495) or (cid:494)who; that is being studied in the research, unit of observation is about an object that the information is being collected. Example: to see how universities allocate their budget. Where he got the data was interviewing the administrators and how they allocate the budget. Unit of analysis: allocation of the university budge (the objective and topic of study). In social science research, the most typical units of analysis are individual people. Yet, a unit might be text, cinema, cities, nations, and even the globe: a. Groups: c. organizations d. social artifacts (books, films, statistics)
