SOSC 2150 Lecture Notes - Horizontal Integration, Vertical Integration, Aspirin
Document Summary
Cultures have a rich understanding of nature around them (trees, minerals, etc) how these can be used to treat a wide range of ailment. 1st century (china, india, etc) has various plants and minerals to treat ailments. Apothecary shops dispense medicines (drug store) distinct in separate of the physician. 1841 the society changed its name from pharmaceutical society changed to great britain. Development of new synthetic chemicals generated new substances which claimed to hold medicinal value. Synthetic drugs was produced in 1800"s aspirin developed in 1889. Last 2 3 decades pharmaceutical production have changed significantly. Large multi-national/trans-national pharmaceutical industries the fastest growing type of multi-national incorporation. World"s largest 10 drug companies johnson and johnson, phizer, etc. controls most of the pharmaceutical industries. Vertical integration buying out small companies and buying out more production marketing sales through transportation; controlling different aspects of biotech production and research. Horizontal integration merge various similar producers; buying small companies.
