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VISA 1120 (1)
Lyle (1)
Lecture

jan tschichold

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Department
Visual Arts
Course
VISA 1120
Professor
Lyle
Semester
Fall

Description
The term for the modern progressive movement in typography of the 1920s, the New Typography was first used by Moholy-Nagy in 1923. He included the phrase in a catalogue essay that accompanied the Bauhaus exhibition held in Weimar. Both the phrase and the aesthetic caught the eye of Jan Tschichold. He had worked for several years as a calligrapher while becoming gradually more involved in the field of typography. Profoundly moved by what he saw at the Weimar Bauhaus exhibition, and energized by his acquaintances Moholy-Nagy and Lissitzky. Tschichold established himself as a leading voice in the declaration of the New Typography. He created two seminal publications outlining the theory and practice of a wide range of avant-garde designers. The first one was in 1925, when he edited a special issue of the Leipzig journal Typographische Mitteilungen “Typographic News” He set out to establish a standardized set of principles for the New Typography that could be easily grasped by printers unfamiliar with modern art and design. The contributors to Elementary Typography included Moholy-Nagy, Bayer (Bauhaus), Lissitzky, Schwitters. It included the Russian Constructivist manifesto of 1920 and some excerpts from Bauhaus publications. Important formal principles of the New Typography include: orthogonal design, bold rules, positive use of negative space, asymmetry and sans serif lettering. While on the one hand Tschichold's work see
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