WRIT 3003 Lecture Notes - Lecture 8: Persuasive Writing

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Objectives: to examine the key elements of persuasive writing, to understand the power of motivation, to recognize and reduce resistance, use persuasive language. What you want the reader to do by when. Motivate your reader: assess your reader"s priorities, focus on reader bene ts, quantify gains ( nancial + other, tie action to timeline and outcome. Use persuasive language: be clear, direct and con dent, position words for maximum e ect. The rst and last words in a sentence. The rst and last sentences in a paragraph: use the active use, use i or we , choose transitional expressions carefully, frame messages positively. Types of persuasive writing: requests, complaints/claims, negative response to complaints, sales. To be persuasive, you must: be clear about what you want, consider the situation from the reader"s perspective, demonstrate speci c value, make compliance easy, use positive language.

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