YSDN 1101 Lecture Notes - Lecture 1: Focus Group
31 Jan 2017
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To subscribe or not to subscribe" (phrase from hamlet) Subtext the season to celebrate with neptune theatre. Brilliant because the meaning is not inhibited by form. Bright colours to attract the eye right away. Many different techniques used to create an effective ad. If people don"t understand the ad, do some hard research, focus testing. Maybe you only want to reach out to a certain audience. Take into consideration the meanings of the colours and symbols used. Often one colour can have different meanings and emotions tied to it. Find the specific meaning within the context of the whole picture/ad. The shade or tone of the colour can also influence its desired impact. Black darkness bleakness sickness bad cowardice conservatism positivity depression. Just like in art (started off very realistic, and has changed to more stylistic) Everyone has their own style that they bring to their art/design. The most important art of the day is the most challenging .
