YSDN 2102 Lecture Notes - Lecture 8: Mass Media, Pierre Bourdieu, Antonio Gramsci

• School: York University
• Department: York/Sheridan Design
• Course: YSDN 2102
• Professor: Sophia Melanson

Document Summary

Seen as the defining figure of the ny school. Designed the acb, ups, and yale logos. Movie posters west side story, dirty harry. A lot of the ny style was freehand less rigid than swiss. Post war boom record number of babies born (4m/year) Middle class had more money than ever before to spend. Women benefiting during the year in terms of independance. Women did the jobs while men were at war. Didn"t want to give it up when they returned. We embody the social world and . You cannot separate one from the other. Critiquing the ways in which postmodernism had failed. Wolfgang weingart sprinkling of irony and wit. Took his knowledge of swiss design and good composition, and used into towards postmodernism. Wanted to deliver sense of spontaneity in order to transcend swiss style. The velvet underground managed by andy warhol. Pushing boundaries between commercial and high art for 1st time (baudriard)