COMPSCI 230 Lecture Notes - Lecture 1: Disruptive Innovation
5 Jun 2017
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(3) draw a table to show the difference between disruptive innovation and big bang disruption. Contrast that creates a new market, value network and disrupt an existing market by displacing an established organisation. Seek-innovation through rapid-fire, low- cost experimentation on popular platforms. Big bang disruptions are often unplanned and disrupters do not follow the conventional strategic patterns. Compete in all three disciplines (strategic discipline, new-product discipline, innovation method) at once. Market to all segments of user immediately. Now any business can be devastated virtually overnight by something better and cheaper. an innovation that creates a new market, value network and disrupts an existing market by displacing an established organisation. Generic strategy low cost, production innovation or customer intimacy. First target a small group of early adopters and later enter the mainstream market. feature poor technologies that meet the needs of underserved customer segments. Can take years for disruptive innovations to displace dominant products and services and destabilize incumbent industries.
