ECON 261 Lecture Notes - Lecture 2: Specialty Coffee

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Coffee has been one of the world"s most valuable traded commodity. The world"s coffee demand has been rapidly growing for the last ten years. In the us, coffee is being considered to be the second most valuable commodity only after oil and largest food import. The reasons for choosing fair trade coffee is that it-fair trade coffee- is one of the world"s most powerful and heaviest products. Moreover, many developing countries find that coffee is a major source of export. Availability of substitutes: several factors such as taste and quality determine whether the regular coffee and fair trade are substitutes or not. So, the production standards are not the main issue for these consumers. In relation to the quality of the coffee, there is a similarity in terms of variety among regular coffee as among fair trade coffee types. One can distinguish between regular coffee and fair trade through the taste and quality.

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