SOCI 3000 Lecture Notes - Lecture 20: Kfc, Mcdonaldization
Document Summary
Mcdonaldization is the term that ritzier used to describe reality and what happened in our society. Mcdonaldization style of fast, cheap restaurant, designed to prepare quickly and give the customer the most modern experience. According to ritzer, the changes of societies in culture, economy, and science differ from max weber bureaucracy to new idea of a social structure that called mcdonaldization. Mcdonaldization has the idea that uses rationalization, which includes different components such as efficiency, predictability, calculability, substitution of a nonhuman for human technology, and control. The world is becoming mcdonaldization in verities of ways, but at the same time, it has some negative sides. Efficiency is the first dimensions that ritzier explain which make the societies have a great deal in finding the best means to any given end. It is basically coming for a way to achieve a goal, save time, and fast and quick.
