COMM-100 FA4 Lecture Notes - Lecture 9: Click-Through Rate, Earned Media
31 Oct 2016
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Document Summary
Logo: a visual representation of a product or company. Trademark: also visual representation, but is legal property (registered with the u. s. government) Copyright - a news story, a book, a film can be copyrighted (legal property) Patent - usually for inventions that make it exclusive legal property. Paid: when you pay for an ad or promo. Earned: when others want to do stories or promote you (without you having to pay for it) Ads were misleading and dangerous before the fda (food and drug administration), the fda now requires truthful advertising. 40s/50s/60s, shows only had one advertisers (sometimes they get names after themsoap operas were mostly advertised by soap companies) Subliminal ad - when you have something that seems regular but really has something hidden. Ad placement - you want people to see your ad (you want your target audience and demographic to see your ad)
