COMM-100 FA4 Lecture Notes - Lecture 10: Crisis Management, Lochtegate, W. M. Keck Observatory
3 Nov 2016
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Document Summary
Walked an elephant across the brooklyn bridge (an extremely famous pseudo-event) Pr problems - had people forming unions against him and muckraking journalists exposed them. Rockefeller brought in ivy lee (one of the first celebrity publicists) Lee"s tactics by were to admit they were wrong and pander by taking pictures with families. Document sent to outlets to see if they"ll cover the story/event. Important details: logo, contact info, immediate release or for embargo until , the deck (below the headline), boiler plate. 30 to 60 second video promoting something. Lobbying - to influence the government to take action usually for a company or person. Astroturfing - fake, locally started campaign (like starting a fake non-profit) Can release press releases via twitter, etc. Also be careful when doing pr over the net. #lochtegate - ryan lochte lied about being robbed. He"s on dancing with the stars now.
