ECON-200 FA4 Lecture Notes - Lecture 1: Diminishing Returns, Marginal Revenue, Opportunity Cost

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Cost of producing one more unit of a good. Each product has the same price as the last. Found by dividing total cost by the quantity of output. Fixed costs + variable costs + opportunity cost. Marginal revenue curve is below the demand curve. Firms will prduce at an output which is less than the output of min atc. Characteristics: a lot of firms: each has a small percentage of the total market, differentiated products: variety of the product makes this model different from pure competition model. Product differentiated in style, brand name, location, advertisement, packaging, pricing strategies, etc: easy entry or exit.

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