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Lecture 9

PSY 2213 Lecture 9: Psych Oct. 17 & 19
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3 Pages
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Department
Psychology
Course Code
PSY-2213
Professor
Andrew Smith

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conformity: a change in one’s behavior to be similar to other people’s
behavior.
American culture often stresses the importance of NOT conforming
not true of other cultures
conformity can be bad and or/good
why do we conform
reason 1:
the need to know what’s right
informational social influence
we conform because we…..
see others as a source of information
assume that people are correctly interpreting the situation
use others to decide appropriate course of action
private acceptance:conforming to others out of a genuine belief that
what they are doing or saying is right
public compliance: conforming to others without believing that what
they are doing or saying is right
when will people conform to informational social influence?
when the situation is ambiguous
when other people are experts
when the situation is of high importance
why making important decisions and unsure of right answer, people…
worry about being wrong (in addition to wanting to be right)
feels “safer” to go with the group
Reason 2
normative social influence: conforming in order to be liked and
accepted by others
results in public compliance but not necessarily private acceptance
peer pressure
however, paericipants conformed to the group 32% of the time
ambiguity is not necessary for conformity to occur.
people knew the correct answer, bu often went along with the group
people conformed because of social pressures
people do not like to risk social disapproval
occurred even though….
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conformity: a change in ones behavior to be similar to other peoples behavior. American culture often stresses the importance of NOT conforming not true of other cultures conformity can be bad and orgood why do we conform reason 1: the need to know whats right informational social influence we conform because we.. see others as a source of information assume that people are correctly interpreting the situation use others to decide appropriate course of action private acceptance:conforming to others out of a genuine belief that what they are doing or saying is right public compliance: conforming to others without believing that what they are doing or saying is right when will people conform to informat
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