COMM 210 Lecture Notes - Lecture 5: Uptodate, Confounding
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○Week 9 - Review Day
○Chapter 1-7, 11
○85 Multiple Choice - 1.5 hours
○Monday Oct. 16 - Sunday Oct. 22
○Study Guide - Monday Oct, 2
○You called for delivery, not carryout.
○Talking to us and not at us
○Hearing you versus listening to you
●Framing and Supporting Your IDeas
○Why, Functions, Support, Three central types of support
○Supporting material answers the questions your audience has;
■Why should I trust you?
■Why does this matter?
○Cynical vs. Skeptical
○“That’s my opinion”
○Death of Expertise
○Nuanced thinking about message creators and their goals values
○Read for next week
●Functions of Support
○Remember speech - emotions
○Accept - beliefs, attitudes, values
○Enjoyment - sadness, joy, humor, etc.
●Using Supporting Materials Effectively
○Balance two competing interests: brevity, detail
●SET - Statistics, Examples Testimonies
■The Power of Numbers
●Look at original source
●Similar, but not the same
○Use in ethical manner
○Listeners - be skeptical but not cynical
■Use Stats Effectively