JOUR 103 Lecture 21: ebook layering
22 Apr 2018
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Document Summary
Information layering requires that we use a variety of information schemes and basic typographic devices to attract attention and serve scanning readers. And remember, there is a higher retention on rate among visual presentations and a narrative can take many forms. Your job as a designer and visual editor is to: Analyze information and determine the best way to transfer and present it. Determine how portions of the story are best told. Garcia and stark-adam found that artwork, photos and headlines were the top 3 items readers focused on. This led to a push to integrate more of those elements into print media & led to the concept of info layering. Display in form of table for quick and easy read. Charticle: a table with icons and numbers for easy read. Bio box: quick read on person for reader. List: lines of products and info to scan. Fact boxes: pull off important facets for at a glance.
