JOUR 250 Lecture Notes - Lecture 27: Column Inch, Sunday Magazine
19 Mar 2018
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Document Summary
Print ads in general and newspapers in particular provide a unique, flexible medium for advertisers to express their creativity. One of the most important advantages is timeliness. Frequency of delivery published as either a morning or evening edition at least five times a week. Emphasis on local news and advertising, weekly newspapers characteristically serve small urban or suburban residential areas and farm communities. The standard-size is about 22 in. deep & 13 in wide, divided into six columns. The tabloid is about 14 in deep and 11 in wide. The industry introduced the standard advertising unit system, which standardized the newspaper column width, page sizes, and ad sizes. An sau column inch is 21/16 inches wide by 1 inch deep. Specialized newspapers also serve business and financial audiences. Sunday newspapers generally combine standard news coverage with special functions like these: Most sunday newspapers also feature a sunday supplement magazine.
