JOUR 285 Lecture 6: j 5
10 Oct 2018
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Document Summary
Pages 67 - 71: writing a conference report. How to capture important information: always ask for clarification in a meeting, you show value when you capture important info, conference reports help improve agency efficiency. Elements to drive readability & art direction: structure, content, style, scanability. Page 72 - 84: developing a status report. Status report: establishes who handles what by what date. Lead agency: responsible for taking the lead on brand work and coordinating with other agencies. Top line report: provides only critical information on the most important projects. Weekly status meetings: progress of projects are reviewed, account manager / senior creative / senior of media. Agency status report & project coding system: numbering system to code and track projects, most common codes. 151: # of work orders opened for this client. 09: a project category that helps monitor type of work. Key elements: discussion points, decisions made, next steps (record of decisions made you can refer to)
