JOUR 285 Lecture 2: j 2
10 Oct 2018
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Document Summary
Article: the ultimate guide to creative agency roles. The smooth talker: account director: link between creative team and the client, finances & company planning, 1/2 the time you are managing projects. The juggler: the account manager: liaise with clients, consistently turning in completed tasks while working on other projects. The difficult one: creative director: responsible for quality of final creative work, sometimes the most difficult person in the agency but highly respected. The perfectionist: design director: oversees branding and advertising, artists integrity vs time constraints. The pencil priest: the designer: never working on one project at a time. The visualizer: art director: responsible for the visual output of ads & oversees creative work, several projects at once. Pixel pusher: ui/ux designer: determines user experience across multiple platforms, how and why people use products, problem solver who draws from personal experiences.
