JOUR 285 Lecture Notes - Lecture 29: Critical Role
19 Dec 2018
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Document Summary
Implementation timeline: time to create a produce a deliverable. Agency completion date: date the agency needs to complete the project. In-market dates: date where the project is first released to the marketplace. Agency responsibility: the agency"s duty or obligation to complete. Client responsibility: the clients obligation to satisfactorily perform or complete a critical task dependencies: relationship between conditions that one cannot begin or be completed assumptions: factors that are considered to be relevant. Milestones: an important achievement or point in time. Budget: the amount of money available to cover total agency hours. Final deliverables: a description of a tangible object exclusions: anything that is not covered i the budget. Pages 1-11: this book is designed to do 3 things. Instill an appreciation for the craftsmanship: key features. Material to cover pr and other speciality agencies. Material written to be applicable to smaller agencies. Sessions are separated: changing landscape of account management.
