JOUR 302 Lecture Notes - Lecture 4: Larry Gross, The Takeaway, Erving Goffman

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Circulation- the content that has been produced is pushed out into the media ecosystem. This consists of tv, hulu, satellite tv etc. Use (which here he calls distribution or consumption. The way in which we actually will process or sit in watch. You will take specific content and reproduce it yourself and push it out. These are the 4 parts of the encoding/decoding theory. Hall was highlighting the fact that there is this constant process of encoding and decoding content from a television stand point. It is relevant for all digital media today. There is a definition of culture as a constant site of struggle between those without power and those with power. What happens is that in that, its generally the people without power are represented poorly. Be mindful when taking into consideration the way that things come together. Messages have a complex structure of dominance because at each stage they are imprinted by institutional power relations.

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