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JOUR 651 Lecture Notes - Lecture 15: Google Analytics

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School
Ball State University
Department
Journalism
Course
JOUR 651
Professor
Robin Blom

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Document Summary

You can"t measure the success of your social media if you haven"t set objectives or the right objectives. It"s really important that you know what a success metric is for you when it comes to social media, or else you can"t value that process. If someone asks you how successful a certain social media has been, you won"t be able to answer. Once you have your objectives, you can measure it by looking at analytic scores and see how you"ve met an objective. Over time, you might find you"re looking at those metrics and analytics and finding that you"re meeting other objectives or need to shift your focus and start focusing on another objective because social media changes all the time. So once you get social media right, you can"t sit back and do nothing because it"s constantly changing. You have to stay on top of it and who your audience is/how it"s changing.

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Related Questions

course Title: Accounting Research and Practices

Q 2 Performance of employees and performance of departments are important for the success of companies. We collect the opinions of employees in the following survey.

Department Performance Survey

1.How skilled at their jobs are the members of your team?

·Extremely skilled

·Very skilled

·Somewhat skilled

·Not so skilled

·Not at all skilled

2.How professionally do members of your team behave?

·Extremely professionally

·Very professionally

·Somewhat professionally

·Not so professionally

·Not at all professionally

3. How honest with each other are the members of your team?

·Extremely honest

·Very honest

·Somewhat honest

·Not so honest

·Not at all honest

4.How well do members of your team share responsibility for tasks?

·Extremely well

·Very well.

·Somewhat well

·Not so well

·Not at all well

5.How well does your supervisor work with clients?

·Extremely well

·Very well

·Somewhat well

·Not so well

·Not at all well

6.How efficiently are team meetings conducted?

·Extremely efficiently

·Very efficiently

·Somewhat efficiently

·Not so efficiently

·Not at all efficiently

7.How fairly are responsibilities shared among your team members?

·Extremely fairly

·Very fairly

·Not so fairly

·Not at all fairly

8.How hardworking is your supervisor?

·Extremely hard working

·Very hardworking

·Somewhat hardworking

·Not so hardworking

·Not at all hardworking

9.How often does your team meet its deadlines?

·Always

·Most of the time

·About half of the time

·Once in a while

·Never

10.How politely do members of your team treat each other?

§Extremely politely

§Very politely

§Somewhat politely

§Not so well

§Not at all well

11.How well does your supervisor handle criticism

·Extremely well

·Very well

·Somewhat well

·Not so well

·Not at all well

12.How quickly does your team adjust to changing priorities?

·Extremely quickly

·Very quickly

·Somewhat quickly

·Not so quickly

·Not at all quickly

13. How quickly does your team act on its decisions?

·Extremely quickly

·Very quickly

·Somewhat quickly

·Not so quickly

·Not at all quickly

13.Should your team be larger than it is, smaller than it is, or is the size about

right?

·Much larger.

·Somewhat larger.

·Slightly smaller.

·Somewhat smaller.

Instructions

1-Give your opinion concerning the survey. Identify the objectives of the survey. Identify the respondents to the survey? What are the issues related to designing a survey (The questions for which you will try to find answers at the design stage)? Discuss the methods that you can use to measure reliability of survey?

2-Discuss the differences between qualitative methods and quantitative methods.When you have to use qualitative and when you have to use quantitative research?

Week 1 Discussion -- Ethical Dilemma

What They Don’t Know Won’t Hurt Them!

Revolutionary Electronic Technologies (RET) recently released anew advanced electronic micro system to be used by financialinstitutions, large corporations, and governments to process andstore financial data, such as taxes and automatic payroll payments.Even though RET developed the technology used in the creation ofthe product, RET’s competitors are expected to possess similartechnology soon. To beat the competition to the market, RETintroduced its new micro system a little earlier than originallyplanned. In fact, laboratory testing had not been fully completedbefore the product reached the market. The tests are complete now,and the final results suggest the micro system might be flawed withrespect to how some data are retrieved and processed. The tests arenot conclusive, though, and even if additional testing proves thata flaw does exist, according to RET, it is of minuscule importancebecause the problem seems to occur for only one out of 100 millionretrieval and processing attempts. The financial ramificationsassociated with the flaw are unknown at this time.

Assume that you are one of RET’s senior executives whose annualsalary is based on the performance of the firm’s common stock. Yourealize that if RET recalls the affected micro system, the stockprice will suffer; thus, your salary for the year will be less thanyou expected. To complicate matters, you just purchased anexpensive house based on your salary expectations for the next fewyears—expectations that will not be realized unless the newmicrosystem is a success for RET.

As one of the senior executives, you will help determinewhat course of action RET will follow with respect to the microsystem. What should you do? Should you encourage RET to recall themicro system until further testing is completed? What other coursesof action do you suggest?

Below is the answer to one of my classmate. I need toresponses something.

Quality of responses to at least two classmates. Saysomething deep & intuitive, don't just rephrase something youread or another student's posting.

Ethics is expressed through a set of rules that have become moreor less explicit following a set of values displayed by thecompany. And then there is the behavioral ethics, specific to theindividual, which is governed by his values, his beliefs, hisconvictions, and who must conform to the professional practicesexpected in his professional environment. Every day, we questionourselves consciously or not about our behaviors but we are alsoconfronted with situations that do not seem to us necessarilyethical ... The human slips so easily under the pressure and theunconscious fears.

As an executive at RET, the ethical thing to do would be toenforce the recall because it will not only keep our integrity tothe eye of the public but also add to our credibility. Money isalways tempting but being a professional requires to make the rightdecision at the right moment. A mistake was made at the beginningbut we need to save the face of the company. It may seem like aloss now but in the long run it will benefit us. As an executive ialways have to prioritize the customer, therefor not selling them afaulty product. In conclusion, personal gratification does notsurpass the company's long term objectives.

You're the resident economic expert of Medicine. The CEO, Jeff, is asking you to complete a project that another person, Shawn, had started working on before he retired. The project is time-sensitive. Jeff explains that Medaline has a manufacturing plant that produces a prescription topical cream called DermaPlus, which is used for treating certain skin conditions. Hospitals and pharmacies are the main buyers of DermaPlus. The market for this cream is extremely competitive. Several other firms produce creams that are almost identical to DermaPlus. Medaline's current share of the market for this type of topical cream is so small that it cannot influence the market price. On the other hand, because Medaline is relatively small compared to the size of the market, it can sell as much of the cream as it likes at the prevailing market price. The plant producing DermaPlus has been operating for a little over three years with the same manufacturing equipment. Currently, there are no plans for upgrading or adding to this equipment. Over the last three years, the price of DermaPlus and related creams has been quite volatile and Medaline has tried to react to the changing price by varying its output level to constantly maximize its monthly profit. To date, Medaline has been able to vary monthly production quite easily by taking advantage of a flexible, none union workforce with a large number of part-time workers. However, the workforce at the DermaPlus plant is just about to be unionized. Once that happens, it will become much more difficult to vary the amount of labour used in the short run and therefore much more difficult to vary the monthly production of DermaPlus. Before he left, Shawn had been asked to estimate the short-run cost functions for the DermaPlus manufacturing plant. The goal was to use this information to determine the profit-maximizing output level and use that information to estimate the optimal size for the newly unionized workforce. Jeff tells you that DermaPlus and related products are just about to come under the umbrella of a new reference-based pricing scheme. Under the new scheme, the government will set the price of DermaPlus and competing creams and review that price every two years. Once the price has been set Medaline and other manufacturers simply have to decide how much of the cream, if any, they want to produce and sell. Unfortunately, although the workforce will be unionized in just over a week, the referenced based price for DermaPlus will not be announced for another two months. Consequently, Medaline has to choose the size of its workforce (and therefore its production capacity) before it knows the price it will get for its product. To reduce the uncertainty about this decision, Jeff recently hired a consultant with expertise in the pharmaceutical industry and reference-based pricing to estimate the price that will be announced for DermaPlus. The consultant estimates that there is a 6% chance that the price will be $50 per unit, a 19% chance that the price will be $100 per unit and a 75% chance that the price will be $150 per unit. This is the best estimate the consultant can provide given the lack of information coming from the government about the issue. After giving you this background information, Jeff asks you to complete the following tasks:

1. Determine the profit-maximizing average monthly production capacity for DermaPlus for each of the possible reference-based prices identified by the consultant. Estimate the expected monthly profit in each case.

2. Recommend an average monthly production capacity for the next 12 months given the uncertainty about the price of DermaPlus. Your recommendation will be used to set the size of the manufacturing plant's unionized workforce. (Note: You simply have to determine the best monthly production capacity for the next 12 months, not the number of workers required.)

3. Write a short report summarizing the results of your analysis and any recommendations. Jeff makes it clear to you that he is a risk-neutral person. You only have a week to complete the analysis, interpret the results, and summarize your findings and recommendations in a brief report. When Jeff makes his recommendations about the structure and format of the report you realize that they are much the same for Assignment 1 that you completed at another company. Finally, Jeff gives you a copy of one of Shawn's spreadsheets. This one contains data that Shawn collected on the variables he thought would be needed to estimate the short-run cost functions for DermaPlus and the firm's profit-maximizing output level. Jeff makes it clear that he has complete confidence in Shawn's technical abilities and professional judgment and tells you to take the information in Shawn's spreadsheet at face value and to use it as a starting point for your analysis.