MGT 300 Lecture Notes - Lecture 8: Franchising, Swot Analysis
23 Feb 2017
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Document Summary
Chapter 8: the manager as a planner and strategist. Planning: identifying and selecting appropriate goals and courses of action; one of the four principal tasks of management. Strategy: a cluster of decisions about what goals to pursue, what actions to take, and how to use resources to achieve goals. Mission statement: a broad declaration of an organization"s purpose that identi es the organization"s products and customers and distinguishes the organization from its competitors. Corporate-level plan: top management"s decisions pertaining to the organization"s mission, overall strategy, and structure. Corporate-level strategy: a plan that indicates in which industries and national markets an organization intends to compete. Business-level plan: divisional managers" decisions pertaining to divisions" long-term goals, overall strategy, and structure. Business-level strategy: a plan that indicates how a division intends to compete against its rivals in an industry. Functional-level plan: functional managers" decisions pertaining to the goals that they propose to pursue to help the division attain its business-level goals.
