TCOM 204 Lecture Notes - Lecture 11: Indiana Jones And The Kingdom Of The Crystal Skull, Transmedia Storytelling, Netflix
17 Oct 2017
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Document Summary
Which company owns the cable network (mtv) -- viacom. Nielsen; what is the most-tweeted tv show 2015/16 -- the walking dead. Media industry-- the media industries are groupings of org. producing physical goods live experience range of services + facilities supporting media production. Media institution-- org. /co. public/private owned that produce/distribute media products. 2+ types of media coming together product of mergers between co. in diff sectors an outcome of tech develoment. Conglomerates-- co. made of separate divisions both with distinct identities operating in different sectors of the market. Ownership-- an increasingly smaller # of co. own most of media outlets. Synergy-- interaction of + forces work together create greater effort than themselves way different elements of a media conglomerate promote linked products (disney: hsm) -- soundtrack/dvd/cd/calendar/dolls/stores. How it works different elements in a media conglomerate promote + create products each element promotes the others. Every piece of media within the same-brand umbrella.
