TCOM 204 Lecture Notes - Lecture 17: Making Money, New Media
7 Dec 2017
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Diversion we use the media to gratify our needs we actively seek out media products that we really want links with liberal-pluralist perspectives consumers hold the power over producers why do you watch your favorite tv show-- To combat loneliness allowed audience to perceive themselves to be part of an imagined community. The need to identify with characters and scenarios. The need to be part of a group. We want to find out about society and the world integration and social interaction. We want to find out more about the circumstances of other people so we can empathise/sympathise with the lives of others. Sociability through discussion about television with other people. personal identity-- Identifying with a valued other in the media. We use the media for enjoyment, relaxation or just to fill time. Audiences are often given the opportunity to interact with media texts. The internet user is savvy, well informed and creative.
