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Class Notes for Marketing at Baruch College

MKT 4123 Lecture Notes - Lecture 1: Google Analytics
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Although this class is consisting of a lecture once a week, I've surprisingly learned a considerable amount of Google Analytics. I was never as comfortable with Adobe Analytics, however, I've learned that the two are stru...

Marketing
MKT 4123
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MKT 4123 Lecture Notes - Lecture 2: Uptodate, Google Analytics, Microsoft Excel
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Kevin Vuong - Senior Analyst, Digital Analytics https://www.linkedin.com/in/kvuuong/ Skills: SEO, Microsoft Excel, and Data Analysis Sara Chau - Risk and Analytics Analyst https://www.linkedin.com/in/sarach...

Marketing
MKT 4123
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MKT 4123 Lecture Notes - Lecture 9: Adobe Marketing Cloud, Google Analytics, Open Archives Initiative
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Assignment 9: Abobe Analytics and Google Analytics Calculated Metrics Name: Alvin Manchery Class: MKT 4123 FMA ADOBE ANALYTICS 1. Using the JJ ESQUIRE BARUCH OAI Reporting Suite for the current time period, ma...

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MKT 4123
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MKT 4123 Lecture Notes - Lecture 11: Doubleclick, Adobe Marketing Cloud, Google Analytics
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find more resources at oneclass.com Assignment 11: Adobe Analytics and Google Analytics Try your hand at using or creating segments of your own Name: Alvin Manchery Class: MKT 4123 FMA Goal: Understand the segmentation cap...

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MKT 4123
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MKT 4123 Lecture Notes - Lecture 10: Webtrends, Power User, Adobe Marketing Cloud
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find more resources at oneclass.com Assignment 10: Adobe and Google Analytics Segmentations Name: Alvin Manchery Class: MKT 4123 FMA Goal: Play with the segmentation capabilities of Adobe and Google Analytics ADOBE ANALYTI...

Marketing
MKT 4123
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MKT 4123 Lecture Notes - Lecture 1: Webtrends, Google Analytics, Web Analytics
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find more resources at oneclass.com MKT 4123 9738 ASSIGNMENT 1 ede8db32-f966-450a-8959-b34b2092cf9b Student Name: Alvin Manchery Class: MKT 4123 FMA When field of traditional Web Analytics originated in the mid 1990s, the...

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MKT 4123
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MKT 4123 Lecture Notes - Lecture 4: Adobe Marketing Cloud, Google Analytics
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find more resources at oneclass.com ASSIGNMENT 4 WEB ANALYTICS Name: Alvin Manchery Class: MKT4123 - FMA 728b1eaa-57c8-403a-b18e-f72cc8918c2d. GOAL: Learn how to get help from within the Help Assistant in Adobe Analytics a...

Marketing
MKT 4123
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MKT 4123 Lecture Notes - Lecture 2: Adobe Marketing Cloud, Google Analytics
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find more resources at oneclass.com ASSIGNMENT 2: Generating Basic Adobe and Google Analytics (Getting out feet wet) Name: Alvin Manchery 3e1f50c0-735b-4b4f-999a-49ef606d5b40 Lets get our feet wet by learning how to pull d...

Marketing
MKT 4123
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MKT 4123 Lecture Notes - Lecture 5: Purchase Funnel, Adobe Marketing Cloud, Google Analytics
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find more resources at oneclass.com ASSIGNMENT 5 Adobe and Google Analytics Metrics Reporting and Visit Counts Name: Alvin Manchery Class: MKT4123 FMA 8ec1bfb5-6343-4d0d-9cde-3225e0d542e1 ADOBE ANALYTICS In this assignment...

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MKT 4123
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MKT 3605 Lecture Notes - Lecture 12: Subculture
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Macro Social Influences CH 12 Culture meanings shared by most people in society (climate, economy, population) Subculture distinctive group based on characteristics (age, race, religion, gender) ...

Marketing
MKT 3605
Sen
MKT 3605 Lecture Notes - Lecture 13: Micromarketing
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SEGMENTATION & CB CH 15 Types of Segmentation Strategies o Undifferentiated Market dont target specific customers ex: basic household goods o Mic...

Marketing
MKT 3605
Sen
MKT 3605 Lecture 11: chapter 14 pt.2
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o Effects on consumption behavior NECESSITY LUXURY PUBLIC Reference Group Influence Reference Group Influence ...

Marketing
MKT 3605
Sen
MKT 3605 Lecture 10: chapter 14 pt.1
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SOCIAL INFLUENCE powerful effects on the affect, cognitions, and behaviors of individuals Micro Social Influences CH 14 Reference Groups person or group that significantly influences an individuals affect, behav...

Marketing
MKT 3605
Sen
MKT 3605 Lecture 6: chapter 7 pt.2
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Familiar Brands Evoked Set brands that come easily to mind (industry leaders)* Unrecalled brands industry le...

Marketing
MKT 3605
Sen
MKT 3605 Lecture 5: chapter 7 pt.1
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DECISION MAKING CH 7 Decision Making as Problem Solving o Problem recognition (need, want or desire) Search for alternative solutions (information search ...

Marketing
MKT 3605
Sen
Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
All Professors

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