MGT 3121 Lecture 5: Jet Blue

• School: Baruch College
• Department: Management
• Course: MGT 3121
• Professor: Professor Labonow

Document Summary

Should a business change a winning strategy: homework concepts: Jetblue introduced shorter flights, but their customers expected the same treatment: fuel prices were increasing rapidly, both focus on low fares and do not use the hub-and-stop model. Jetblue has longer flights than southwest and provides more services. Jetblue needed to decrease growth because of cash flow problems when acquiring new planes: a320 costs more, has more seats, and a higher flying range, class notes: E190: one airplane, standardized pilot certification, common knowledge for. Crew: maintenance, like sw, congested airports, no seat assignments, longer distances: low cost per airline seat. Incentives to buy tickets online: part-time employees working remotely. Past success: longer range, more people, more profit over time. Europe (transatlantic range: e190 decreases opportunities, more exit opportunities, more luggage room, easier for crew to load, more leg room, less risky, grow with the e190( promising plan )