MKT 3000 Lecture Notes - Lecture 5: Marketing Mix, Long-Term Memory, Nielsen Ratings
Document Summary
Funnel : even tho a lot of people are exposed to your brand ( ads/ street/stores) Population gets smaller and smaller as it gets down funnel. Goal is to take consumers through the diff. Making end of funnel wider ( more people end up purchasing your product) Need recognition -> info search -> alternative evaluation -> purchase -> post purchase. Maslow"s hierarchy of needs: everybody has them and it"s universal. Wants: socially learned ways of satisfying needs. In order to learn about a brand, you must be exposed to the brand. Tv ratings: what % of population watch that show that night. Nielsen ratings: measure audience size and composition of television programming in the united states. Recall: essay exam just question and write everything you remember. Look into depths of long term memory ( a little difficult) Elaborate and associate on for example concept of coke. Recognition: mc brands of soda which one do you recognize.
