MKT 3000 Lecture Notes - Lecture 6: Spring Break, Psychographic, Swot Analysis
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Pair it with conditioned stimulus (coke bottle) ----------> response. So now you can just show a coke bottle w/o cute polar bear and it will elicit (cid:441) awww(cid:441) Competitors will now find a cuter way to attract you. Compensatory model: you can compensate with an attribute that is better compared to where you suck. Total: 9. 2: we can tell people pc is more customizable, getting people to change scores like for size -> pc has small computers too, marketers can also redistribute weight, say customizability is way more important than size. With your four p"s you can manipulate attitude to come out on top. When people go through the compensatory model exercise. They persuade themselves this is the best product for me which makes it a more enduring attitude. So when your aspirations/attitudes/intentions and current situations are inconsistent. Want a mac but buy a pc.
