MKT 4123 Lecture Notes - Lecture 2: Adobe Marketing Cloud, Google Analytics

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4 Jun 2018

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ASSIGNMENT 2: Generating Basic Adobe and Google

Analytics (“Getting out feet wet”)

Name: Alvin Manchery

Class: MKT 4123 FMA

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Let’s get our feet wet by learning how to pull data from Adobe Analytics and Google Analytics.

ADOBE ANALYTICS:

Note: You will be using the “pages” report for this assignment.

1. Log into Adobe Analytics, and select the JJ Esquire - Baruch (AAI) reporting suite,

current dates, and find all pages that have “shopping” in the name of the page. What are

the total number of Pageviews for these pages? - 188,519

2. Which Shopping page had the least orders? Shopping Comparison (hint, you will need

to add an additional metric to your report to answer this question).

GOOGLE ANALYTICS:

1. Login to your Google Analytics Sandbox / Demo Account (Master View). There are

three views that are provided by Google, for now we will stick with the “Master View”/

2. Select Reporting ---→ Behavior -----→ Site Content ----→ All Pages report

3. Use the filter search and input the word “shopping”.

4. What page comes up and how many pageviews did it receive in the current month?

“/google+redesign/bags/shopping+and+totes” – 6 pageviews.

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