MKT 4123 Lecture Notes - Lecture 10: Webtrends, Power User, Adobe Marketing Cloud

194 views4 pages
4 Jun 2018
Department
Course
Professor
Assignment 10: Adobe and Google Analytics Segmentations
Name: Alvin Manchery
Class: MKT 4123 FMA
Goal: Play with the segmentation capabilities of Adobe and Google Analytics
ADOBE ANALYTICS
1. Considering the information in Chapter 5 and 6 of the course pack, what are the three
types of Segments that you can create in Adobe Analytics?
Hit-Based
Visit-Based
Visitor-Based
2. Adobe just came up with a new variation of a segment, what is its name and what does it
contain that is different than the other types?
Programmable Exists if certain conditions are met, visitor contribution goes beyond a
certain value trigger which creates a segment and stores information about the visitor.
3. What type of Segment is this? Visit (see image below)
find more resources at oneclass.com
find more resources at oneclass.com
Unlock document

This preview shows page 1 of the document.
Unlock all 4 pages and 3 million more documents.

Already have an account? Log in

Get access

Grade+
$10 USD/m
Billed $120 USD annually
Homework Help
Class Notes
Textbook Notes
40 Verified Answers
Study Guides
1 Booster Class
Class+
$8 USD/m
Billed $96 USD annually
Homework Help
Class Notes
Textbook Notes
30 Verified Answers
Study Guides
1 Booster Class