MKT 4123 Lecture Notes - Lecture 10: Webtrends, Power User, Adobe Marketing Cloud

245 views4 pages

4 Jun 2018

School

Department

Course

Professor

For unlimited access to Class Notes, a Class+ subscription is required.

Assignment 10: Adobe and Google Analytics Segmentations

Name: Alvin Manchery

Class: MKT 4123 FMA

Goal: Play with the segmentation capabilities of Adobe and Google Analytics

ADOBE ANALYTICS

1. Considering the information in Chapter 5 and 6 of the course pack, what are the three

types of Segments that you can create in Adobe Analytics?

• Hit-Based

• Visit-Based

• Visitor-Based

2. Adobe just came up with a new variation of a segment, what is its name and what does it

contain that is different than the other types?

• Programmable – Exists if certain conditions are met, visitor contribution goes beyond a

certain value trigger which creates a segment and stores information about the visitor.

3. What type of Segment is this? Visit (see image below)

find more resources at oneclass.com

Unlock document

This preview shows page 1 of the document.
Unlock all 4 pages and 3 million more documents.

Already have an account? Log in

Get access