MKT 4123 Lecture Notes - Lecture 11: Doubleclick, Adobe Marketing Cloud, Google Analytics
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Assignment 11: Adobe Analytics and Google Analytics
– Try your hand at using or creating segments of your own
Name: Alvin Manchery
Class: MKT 4123 FMA
Goal: Understand the segmentation capabilities built into Web Analytics platforms
ADOBE ANALYTICS
Use a pre-existing (or create your own segment for extra points) in Adobe Analytics.
1. Paste the segment definition below (along with the name of your segment - screenshot)
2. Run a report using that segment – and paste a screen shot of the report with the segment,
below.
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