MKT 4123 Lecture Notes - Lecture 1: Google Analytics

• School: Baruch College
• Department: Marketing
• Course: MKT 4123
• Professor: sponder

Document Summary

Although this class is consisting of a lecture once a week, i"ve surprisingly learned a considerable amount of google analytics. I was never as comfortable with adobe analytics, however, i"ve learned that the two are structured somewhat the same with a few exceptions. I"ll still use google at the end of the day just because of its user-friendly system. Even at work, i"ve been able to sit in marketing meetings with a higher amount of knowledge which inspires me to bring up different subjects during our meetings with our. Our company is finally starting to make adjustments into the digital age in terms of its website optimization. I"ve been receiving help from my digital advertising class i"m also taking this semester. We discussed different kinds of advertising that would deem beneficial on websites, even took a look at the company"s website where i currently intern at.