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Lecture 7

PSY 3065 Lecture Notes - Lecture 7: Peer Pressure, Reinforcement, Classical Conditioning

Course Code
PSY 3065

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Chapter 7 Attitudes and Attitude Change
Attitudes: evaluation of people, objects, and ideas usually favorable or unfavorable
can have affective, behavioral or cognitive component (ABC)
identical twins share more attitudes than fraternal ones
some attitudes come from social experieces (peer pressure, selfie taking)
it’s possile to hae o attitude toards soethig/soeoe
o Cognitively Based Attitudes: ased priaril o people’s eliefs aout the properties of a attitude ojet
base it on FACTS
o Affectively Based Attitudes: ased ore o people’s feeligs ad alues tha o their eliefs aout the
nature of an attitude object
sometimes we like someone/something regardless of facts
we may feel great about someone/someting in spite of negative beliefs
do’t oe fro eaiig fats
they come fromL
Values: religious, moral
Sensory reaction: liking a taste of something
Aestheic reaction: admiring the color of a car
Classical Conditioning: a stimulus that elicits an emotional response with a
neutral stimulus
neutral stimulus takes on the emotional properties of the first
e: he u go to gradother’s house ou sell othalls, ad
have a good time with her
o heeer ou sell othalls ou’ll e thikig of
the good times
Operant Conditioning: freely chosen behaviors increase or decrease when
followered by reinforcement or punishment
Came from behaviorism B.F. Skinner
ex: whenever you act do good in class you have positive
reinforcement from your parents about the good jo ou’e doe
OR when you do bad in class and have punishement becuase you
did’t do ell
this will let you have positive or negative attitudes towards
the act/object
o Behaviorally Based Attitudes: based on how one behaves towards an attitude object
Self-perception theory: sometimes people do not know how they feel until they can see
how they behave
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