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Class Notes for MKT 3310 at Baylor University (BU)

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BUMKT 3310Randy HackerFall

MKT 3310 Lecture Notes - Lecture 4: Nonprobability Sampling, Marketing Effectiveness, Intranet

OC4973552 Page
13 Feb 2017
0
Market research ethics a way of research that does no harm to the participant: marketing information system process that determines what information ma
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BUMKT 3310Randy HackerFall

MKT 3310 Lecture Notes - Lecture 12: Puffery, Tonality, Account Executive

OC4973558 Page
13 Feb 2017
0
Marketing communication informs, reminds, persuades and builds. Integrated marketing communication: a strategic business process that marketers use to
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BUMKT 3310Randy HackerFall

MKT 3310 Lecture Notes - Lecture 8: Business Analysis, Observability, Crowdfunding

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13 Feb 2017
0
Value proposition: the consumers perception of the benefits he will receive if he buys a good or service. Attributes: features, functions, benefits and
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BUMKT 3310Randy HackerFall

MKT 3310 Lecture Notes - Lecture 9: Hyatt, Umbrella Brand, Private Label

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13 Feb 2017
0
Steps to manage products: develop product objectives. For product lines and mixes: design product strategies, make tactical product decisions. Packagin
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BUMKT 3310Randy HackerFall

MKT 3310 Lecture Notes - Lecture 4: Efficient-Market Hypothesis, Store Brand

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13 Feb 2017
1
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BUMKT 3310Randy HackerFall

MKT 3310 Lecture Notes - Lecture 1: Esure, History Of Marketing, Marketing Plan

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13 Feb 2017
0
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BUMKT 3310Randy HackerFall

MKT 3310 Lecture Notes - Lecture 10: Sherman Antitrust Act, Image Editing, Store Brand

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13 Feb 2017
0
Step 1: set pricing objectives: profit. Set prices to allow for an 8% profit margin on all goods sold: sales or market shares. Develop bundle pricing o
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BUMKT 3310Randy HackerFall

MKT 3310 Lecture Notes - Lecture 7: Long Tail, Mass Customization, Market Segmentation

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13 Feb 2017
0
Content marketing strategy establishing thought leadership in the form of bylines, blogs, commenting opportunites, videos, social images, and infograph
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BUMKT 3310Randy HackerFall

MKT 3310 Lecture 1: McDonalds Double Cheeseburger Assignment

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13 Feb 2017
0
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BUMKT 3310Randy HackerFall

MKT 3310 Lecture Notes - Lecture 2: Walmart

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13 Feb 2017
0
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BUMKT 3310Randy HackerFall

MKT 3310 Lecture Notes - Lecture 11: Starbucks, Ope, Millennials

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13 Feb 2017
0
Yes, clubs, bars, grocery stores, bathrooms, restaurants. Q: do you think it would be beneficial and profitable to invest in this kind of system for a
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BUMKT 3310Randy HackerFall

MKT 3310 Lecture Notes - Lecture 5: Cash Register, Sentiment Analysis, Data Mining

OC4973553 Page
13 Feb 2017
0
Customer relationship management (crm) a syste(cid:373)ati(cid:272) tra(cid:272)ki(cid:374)g of (cid:272)o(cid:374)su(cid:373)er"s prefere(cid:374)(cid
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