THEA 1206 Lecture Notes - Lecture 19: Roundabout Theatre Company, Guerrilla Marketing, Contemporary Dance

• School: Baylor University
• Department: Theater Arts
• Course: THEA 1206
• Professor: Cooper Sivara

Document Summary

Investments for broadway shows are extremely high, so the chances of success must be high as well. If the production won, choregos hosted a huge party. Lord chamberlain hakespea(cid:396)e"s pat(cid:396)o(cid:374) (cid:894)a(cid:374)d late(cid:396) ki(cid:374)g ja(cid:373)es i(cid:895) Contemporary theatre: executive director in charge of business/management side of a production and/or theatre company, producer (cid:862)(cid:396)espo(cid:374)si(cid:271)le fo(cid:396) getti(cid:374)g a(cid:374) audie(cid:374)(cid:272)e a(cid:374)d sho(cid:449) togethe(cid:396)(cid:863) Individual donors: all of which are unstable revenue streams at best. For-profit theatre: producer (cid:449)ith help of i(cid:374)(cid:448)esto(cid:396)s a(cid:374)d (cid:862)a(cid:374)gels(cid:863, all about that cash money, broadway, almost solely for-profit theatre, 500+ seats, 41 theatres located within special district of nyc, off-broadway, 100-499 seats. In manhattan: off-off broadway, less than 99 seats. Marketing: traditional methods, mailings, season subscriptions, ads (posters, flyers, billboards, commercials, ticket promotions, group rates, giveaways, social media, show hashtag, tweet seats, guerilla marketing, risky, limited audience reach. Lin-manuel miranda: promotes ethnic diversity in his productions, unique qualities, period drama with contemporary music.