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BSLW 1021 (37)
Lecture

Competitor Analysis.docx

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Department
Business Law
Course
BSLW 1021
Professor
Daniel Frost
Semester
Fall

Description
Competitor Analysis Why bother to analyse competitors? Some businesses think it is best to get on with their own plans and ignore the  competition. Others become obsessed with tracking the actions of competitors (often  using underhand or illegal methods). Many businesses are happy simply to track the  competition, copying their moves and reacting to changes. Competitor analysis has several important roles in marketing: • To help management understand their competitive advantages/disadvantages  relative to competitors • To generate understanding of competitors’ past, present (and most importantly)  future strategies • To provide an informed basis to develop strategies to achieve competitive  advantage in t
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