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Boston College (3,565)
BSLW 1021 (37)
Lecture

Intro to Buyers Notes.docx

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Department
Business Law
Course
BSLW 1021
Professor
Daniel Frost
Semester
Fall

Description
Intro to Buyers An important part of the marketing process is to understand why a customer or buyer  makes a purchase. Without such an understanding, businesses find it hard to respond to the customer’s  needs and wants. Marketing theory traditionally splits analysis of buyer or customer behaviour into two  broad groups for analysis – Consumer Buyers and Industrial Buyers Consumer buyers are those who purchase items for their personal consumption Industrial buyers are those who purchase items on behalf of their business or  organisatio
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