It is one thing having a great product, sold at an attractive price. But what if:
• Customers are not near a retailer that is selling the product?
• A competing product is stocked by a much wider range of outlets?
• A competitor is winning because it has a team of trained distributors or sales agents
who are out there meeting customers and closing the sale?
Distribution matters for a business of any size – it is a crucial part of the marketing
The objective of distribution is clear. It is to:
To make products available in the right place at the right time in