Class Notes (837,548)
United States (325,103)
Boston College (3,565)
BSLW 1021 (37)
Lecture

Distribution Notes

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Department
Business Law
Course
BSLW 1021
Professor
Daniel Frost
Semester
Fall

Description
Distribution It is one thing having a great product, sold at an attractive price.   But what if: • Customers are not near a retailer that is selling the product? • A competing product is stocked by a much wider range of outlets? • A competitor is winning because it has a team of trained distributors or sales agents  who are out there meeting customers and closing the sale? Distribution matters for a business of any size – it is a crucial part of the marketing  mix. The objective of distribution is clear.  It is to: To make products available in the right place at the right time in
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