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BSLW 1021 (37)
Lecture

Marketing_Brands

1 Page
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Department
Business Law
Course Code
BSLW 1021
Professor
Daniel Frost

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Description
Brands ­ introduction to Brands A brand is a product with unique character, for instance in design or image.  It is  consistent and well recognised. The advantages of having a strong brand are: • Inspires customer loyalty leading to repeat sales and word­of mouth recommendation • The brand owner can usually charge higher prices, especially if the brand is the  market leader • Retailers or service sellers want to stock top selling brands.  With limited shelf space  it is more likely the top brands will be on the shelf than less well­known brands. Some retailers use “own­label” brands, where they use their name of the product  rather than the manufacturers like Tesco’s “Finest” range of meals and foodstuffs.   These tend to be cheaper than the normal brands, but will give the retailer more  profit than selling a normal brand. Some brands are so strong that they have become global b
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