APSY2216 Lecture Notes - Lecture 17: Convenience Sampling, Naturalistic Observation, Participant Observation

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Qualitative - there are many ways to see and explain the world. Quantitative - approach to data is that there is one right answer and one way of viewing the. Qualitative research differs from quantitative research with respect to world that you want to best reflect. Types of methods appropriate to research question. Qualitative - ethnography, case study, qualitative descriptive research. Qualitative - more about describing a phenomenon. Quantitative - more about describing a relationship, phrase question in a way that is. Qualitative - might involve 1-20 participants; mostly purposive or convenience sampling. Ex: snowball method - purposive/convenience - ask those in your sample for more people that might want to participate. Qualitative - interview, observation, focus groups you something interesting, you might start asking about that in other interviews. Quantitative - random sampling is the gold standard (to allow for generalizability) Ways of collecting data/forms of data produced. Degree of flexibility built into the study design.

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