COMM1010 Lecture : The New Rhetoric

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November 19, 2013: a theory of argumentation that focuses on both reason and sentiment by considering the human experience rather than formal logic, saw the audience as key to argumentation and aimed to provide them freedom and choice to reason, wanted to resurrect the practical reasoning of aristotle, the syllogism, logic based persuasion, weren"t focusing on real life rhetoric, chaim perelman (1912 1984, warsaw, poland moves to belguim, committed to action. No defined right and wrong but a process: one cannot reason through formal logic about values/morals/beliefs, some of our beliefs are illogical and based purely on faith, need a method of practical reasoning that handles real life , that allows us choice and provides us with freedom to adhere or not to adhere, reaching an agreement without having ot move towards violence, key aspects of the new rhetoric, philosophy of argument.

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