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Lecture

The New Rhetoric

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Department
Communication
Course
COMM 1010
Professor
All Professors
Semester
Fall

Description
The New Rhetoric November 19, 2013 • A theory of argumentation that focuses on both reason and sentiment by  considering the human experience rather than formal logic. • Saw the audience as key to argumentation and aimed to provide them freedom  and choice to reason. • Wanted to resurrect the practical reasoning of Aristotle o The syllogism o Logic based persuasion • Weren’t focusing on real­life rhetoric • Chaim Perelman (1912­1984) o Warsaw, Poland moves to Belguim o Committed to action  Works as a leader in the resistance movement during WWII o Education taught him that justice must be paid attention to and formal  knowledge may hinder • Lucie Olbrects­Tyteca’s (1902­1987) o Daughter of educated people • “The New Rhetoric” – their most famous book • Demonstration (formal logic) versus Argumentation (practical logic) o Demonstration is producing a conclusion through a claim ­­   Straightforward  Focuses on the premises  The audience doesn’t matter  Conclusion is self­evident o Argumentation is gaining adherence to a claim through persuasion  Want to start with a premise that everyone agrees with  Slowly move them toward the conclusion you want them to reach  through a process of knowing who they are and what persuades  them  Assumes that you have to persuade  No defined right and wrong but a process • One cannot reason through formal logic about values/morals/beliefs o Some of our beliefs are illogical and based purely on faith • Need a method of practical reasoning that handles “real­life” o That allows us choice and provides us with freedom to adhere or not to  adhere o Reaching an agreement without having ot move towards violence • Key Aspects of The New Rhetoric o Philosophy of Argument  Truth • Truth is a process • Not an absolute • Historically
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