Survey of Mass Communication
What is the media?
Plural form of medium
The main means of mass communication (esp. television, radio, newspapers, and the internet) regarded
Middle sheath (or layer) interactive membrane in our lives
Communication: from the Latin root for “common” or “shared”
Transmission Model of Communication: to transmit some idea
Sender ▯message ▯receiver
Who says what to whom with what effect?
Grounded in the idea of transportation “the process of moving messages from sender through medium to
Cultural Model of Communication: “Communication as construction of a shared space or map within which
What is shared is not just a singular message but a system of codes and meanings. Integrated approach to social
media (spheres of influence)
Cultural Artifact/Reception/SocioHistorical Context/Production
What is culture?
“I am culture” Kanye West
system of practices and beliefs that separates di