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Survey of Mass Communication Week 1.docx

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Department
Communication
Course
COMM 1020
Professor
Hogan
Semester
Spring

Description
Survey of Mass Communication Hogan Week 1 What is the media? Plural form of medium The main means of mass communication (esp. television, radio, newspapers, and the internet) regarded  collectively Middle sheath (or layer) interactive membrane in our lives Communication: from the Latin root for “common” or “shared” Transmission Model of Communication: to transmit some idea Sender  ▯message  ▯receiver Who says what to whom with what effect? Grounded in the idea of transportation “the process of moving messages from sender through medium to  receiver.  Cultural Model of Communication: “Communication as construction of a shared space or map within which  people co­exist”  What is shared is not just a singular message but a system of codes and meanings.  Integrated approach to social  media (spheres of influence)  Cultural Artifact/Reception/Socio­Historical Context/Production What is culture? “I am culture”­ Kanye West system of practices and beliefs that separates di
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