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COMPLETE Survey of Mass Communication Notes - Part 2 (got a 90% in the course)

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COMM 1020
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9/10/13 Lecture 2 What’s So New About New Media? Historical Narratives of Media, Technology and Society • Technologies shape our experience of the world o Hopes and fears from these new technologies • How has history of communications fundamentally shaped directions of human endeavor and social life? o Concepts of time, space and consciousness  Concepts of time have shifted  What does it mean to be a human?  Where are we? o Dynamics of social relationships  Idea of who you are vs. someone else and how you conceive different relationships • Public and private o Questions of control, regulation and power structures  Who has the power to author something, to initiate/shape communication and media? • Oral Cultures o Talk face-to-face, no written language yet o more personal and social o less distinction between private and public  idea of community is very important o a small group of people who were the “authors”  performance, music, myths  Not everybody had the power to shape the stories/legends o There was no way to check a historical record…able to change stories  Less about the exact replication of history and more about history as myth and parable o Because there was no written record of the past, weren’t able to physically see communication across time and space  Communication had to happen in the present moment • Shapes the notion of history and progress  Concept of time is in the present with the performance o More of a sense of community  Power structures were with few individuals • Writing Cultures o Less personal form of communication  Instead of gathering together to hear a story o Power to the few, usually the church, because not everyone needed to know are be able to write the written language  Monks o Time becomes a concept of a history and peoples that were in the past  Traditions become part of culture and how you experience the world around you • Now a record of past events and traditions o More of an interest in revision o Alexander the Great stored knowledge  People can now own knowledge o More concerned with facts o Laws and codes of behavior  Ways to hold people accountable to codes of behavior because they are now written o Separation between private and public life  Can read/consume knowledge and communication without being in a large public group • Can sit and think with something written and then express yourself through writing • Print Cultures o Johann Gutenberg  printing press  More books in 50 years in half the time than all those manuscripts o Spread the power away from the church and there was an increase in literacy  Hard to control what is being printed now o No longer have to write by hand, spend less time reproducing old knowledge  Starting to expand thinking because time is freed, along with capital because it is cheaper to print o With pamphlets and books being spre
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